‘Word’ ExercisePosted: November 6, 2014
Words in the environment:
My group were given the word ‘restless’ to present in a relevant way in our environment. We chose to use scrunched up scrap paper to represent our word at first because it is something that people tend to do when they are feeling bored or restless. I decided another good idea would be to use coffee granules to communicate more of the reason behind restlessness rather than the outcome. We also considered the aesthetic look of the type and decided we should make the area around the word look untidy; in these cases by spreading out the coffee and surrounding the paper with our supplies to create a restless looking image. We also chose to use both capital and small letters to create the feeling of restlessness.
I found the type hunt exercise really interesting because it gave me the chance to move away from the classroom environment and into the city, as well as this I had the opportunity to communicate with other artists in the area also working with the Cardiff Contemporary scheme.
These are just a few of my favourite images from the type hunt:
For this task we had to find a partner and create a piece of type representing their name in a way that communicated their personality and interests. I was pared with Laura Marron, a ballerina who likes to keep busy but also considers herself to live a calm and well organised life. This was the result:
This was a particularly enjoyable exercise. I got to take the typeface I used for the poster and merge it with another typeface of my choice. I chose the fonts Gill Sans and Palatino and had to use the new merged typeface to communicate a 6 word story.