Strong WaterPosted: October 14, 2015
Strong Water is an imaginary (although for the purpose of the brief, a very real) cocktail bar which gives its customers a chance to travel back to 1930s America, serving original cocktails in a vintage style setting. It also allows guests to take a guided tour of the distillery, where they “brew” a selection of spirits that are used in the cocktails served at the bar.
Another thing to add is that Strong Water sources all of its ingredients locally as to support the local economy and keep their carbon footprint to a minimum.
Required services/products from the designer (me):
- Brand identity (logo)
- Business card
- Packaging for bottles
- Brand for social media
- Poster campaign
- Uniform (hats, shirts and aprons)
A major part of the design process is research, which the company has provided me with (secondary) To see for ourselves what a cocktail bar like Strong Water would be like, me and Connor went and did some “research” of our own (primary and obviously far more important and absolutely nothing to do with our ‘student’ attitude and love of cocktails):