Tutorial Feedback (Strong Water)Posted: October 20, 2015
This Monday I had a tutorial to see how I was getting on with the project and how to move forward with my designs. I was given a few pieces of advice, some more helpful than others; firstly I was advised to scrap the ‘art deco’ style in the second design idea as it is a little “dated”, although to keep the idea of bold and thin type and the colour scheme as these features worked well in response to the brief. I was also told to try out some more custom lettering to establish a less technical, vector style and to find ideas through physically drawing instead of using Photoshop. Another thing was to try using different typefaces and/or sizes for the words ‘Strong’ and ‘Water’ and also to come up with a better secondary line of text, or scrap it completely as “For the finer things” doesn’t really cut it.
I agree with a lot of what was said and found the discussion helpful. In response to the points that were made I have done a few things, beginning with testing out a few custom type ideas and quickly hand drawn lettering to get an idea of a more ‘handmade’, artisan look for the company.
I then developed my favourites of these designs and used them to improve on the design of concept #2, keeping Ian’s comments in mind.
There are a few things that I don’t like about these designs, for example, the first one is still too old fashioned, this will either be resolved by simply changing the colour scheme or the typeface to something a little more modern. Another thing I found was that #6 is too much like Apple branding, I’m not sure I like the “cocktail bar” part of #7 and #8 again, is a lot like something I’ve seen before. Saying that, I do really like #2 and #5 and will develop these further for my second design idea, possibly continuing to use the cocktail glass in the mark.
One thing I took from the session last week with Victoria was that if a mark doesn’t look good in black and white it probably isn’t a good mark, so I chose my favourites from this series and switched them to monochrome to see how good they actually looked.