A little bit about me…

Hi! I'm Amy and I'm studying a Bachelor of Arts in Graphic Communication at Cardiff School of Art and Design.
Feel free to scroll down and have a look at the work I've done for my course, maybe even leave a few comments.
Have a beautiful day!

Thoughts on Third Year

I have been in my third year of university for two weeks now, time flies when you’re…uhh…making too many mind maps and pointless post-it note walls, and not getting anywhere. We are spending a lot of time doing not-a-lot and learning very little. The long vague lectures are mind-numbing and the hours we’re spending on idea generation is tedious. Far too many brainstorms…

I get it, we’re graphic communicators more than we are designers, and this means extending the boundaries of design, being more flexible with our approach to communicating a message, but we are not events managers and I feel as though we are straying too far from our own skills, the industry we want to work in and the work we signed up to learning about.

It has not all been negative and I have not yet lost all hope! I am responsible for my own education and as much as I can moan about spending all this money on university and not learning enough practical skills I am ultimately in charge of my own development and I am trying to keep on top of software learning and my own manual creative skill set outside of scheduled lectures. Today I met Tom Lloyd from Bluegg and got a small insight into how things are actually done in a professional environment, what skills they actually use (how important coding is and the gap that currently exists between designers and web developers) and what it is important to know.

I have also been made slightly more aware of how much research I need to do into the history of graphic design (something we dipped into in second year, in relation to typography, and which I think needs to have a much larger presence in the course). I do not know half as much as I would like to, about what would be useful, about revolutionary designers, design theory or practice. I think it’s so important that people know what came before them, what paved the way to them being able to pursue their passion as a career. This is something I aim to work on over the next year and beyond, whether the course provides it or not.

I really hope we do more than just regurgitate brainstorms this week and actually crack on with our responses to the research we’ve done and further develop our ideas. Despite the slow start I am actually excited about the rest of this year.



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