A little bit about me…

Hi! I'm Amy and I'm studying a Bachelor of Arts in Graphic Communication at Cardiff School of Art and Design.
Feel free to scroll down and have a look at the work I've done for my course, maybe even leave a few comments.
Have a beautiful day!

“I can at least try.”

On Tuesday evening I attended the Google presentation evening at university, and learnt a lot about how my work after uni can be improved by using Google services online. After lots of coffee, talking and buffet food, this was then followed up by a trip to the Tramshed Tech building, and the Google Digital Garage inside, yesterday for a full day of even more coffee, cheese and mushroom muffins, talks and presentations on Google My Business, Analytics, virtual reality and the future of gaming, narrative and TV. The event wasn’t as interactive as I had originally thought but it did give me a valuable insight into how the industry is preparing for the rise of virtual reality and how I can optimise my business for the world wide web.

38 million people in the UK regularly use social media.

The average time spent of social media each day is 1 hour and 28 minutes. Apparently Youtube is now one of the major search engines and it would be hugely beneficial to be active on this platform as well as all other popular social media, although I am still undecided on how much I want to participate in this medium; social media is all well and good but the talk yesterday evening at Rabble has made me a little sceptical. All will be explained. I also learnt that reviews are one of the most important things people look at when they look for a product or service online, and blogs are a great way of making my business seem more ‘human’ online, and create trust with consumers. Probably one of the most valuable things I took from the day was from the last talk, by Catherine Robinson, (probably not her main point) that photography, especially documentary photography, can benefit from virtual reality too and maybe this is something I could look into for my own work.

This was also useful, if not a little saddening, to find out where the industry is at in terms of developing virtual reality and how far we still are from it being a mainstream product. The BBC still seems a little unsure about jumping into this new medium with all its complexities and uncertainties, and the quality of the graphics and depth of narrative is still very much in the planning stages. The evening was much more casual; nowhere near as business-like as the Tramshed Tech space. They have a much less creative feel to the space than Rabble Studio, and focus primarily on technology, playing the news all day on the big screen and having tiny office spaces and glass walls, it was an amazing experience and there is a great team of people there but I don’t think it’s really for me. The evening was by far the best part of the day and it has put me at ease, a bit, about when I leave university and delve into the daunting ‘world of work’.


The first speaker was Georgina Jones, the founder of Turn Lights On. She spoke about how energy is currency and we need to be conscious of where we spend it and what we are doing to “refill our cup”, what gives us that energy back. She spoke about the people in China living in a state of flow, and about chi, which made me smile like an idiot because after spending three weeks over Christmas in China I felt like I knew at least a bit of what she was talking about. Tony Robbins’ performances and Lao Tzu’s text, Tao Te Ching, were mentioned and I need to look more into them, soon, because they sound incredible.

It can be really easy to fall into a routine, become numb to what actually matters, and yesterday evening was like a splash of water to the face, a reminder of what really matters, like a well-needed refreshing glimpse of clarity. Georgina spoke about what you feel you should be doing and what you want to be doing, and finding a balance between the two, and I have resolved myself to stop giving my attention and my energy to people who don’t deserve it. Sometimes you just need to trust that people will be okay, everyone needs to follow their own path and what is meant as guidance can often lead to unwanted interference. I have to stop using my energy trying to do what will make others happy, and bring other people up, when it is at my own expense.


The second speaker was Marc Thomas, co-founder of Doodpoll; an equally inspiring talk and seemingly very interesting person. Marc explained his idea of an ideal positive outlook; the Anarchist Aesthetic. This way of being is also heavily based around flow and energy. He basically said to stop using the phrase “I wish I could, but…” and start living by the motto “I can at least try.”. Stop feeling so confined to one medium, you can do anything you want to do, as long as you want to. I try to live by this rule anyway but it’s nice to be reminded that other people feel the same way, and the rule works if you keep at it. If someone says you can’t do it, sometimes you just have to try and do it anyway. There is good advice (sometimes there is a reason why you shouldn’t do it) but there is also plain inhibitive advice that just needs to be ignored and proven wrong.


Stop wasting time on social media, peddling out project after project, final outcome after final outcome. No-one cares. Client work and commissions can be great sometimes and they are what pays the rent, but personal projects, your passion, and works in progress can be much more liberating and important. The beauty is in the aggregate. And most importantly, embrace the chaos. That’s what I took from yesterday, and I feel so much better about doing my own thing after leaving university.

Today’s Creative Mornings event with Betina Skovbro was a welcome extension to this new wave of positive thinking. She spoke passionately about her journey, her photography and her Danish bakery in Canton, about the importance of making people smile and of her motto “How hard can it be?”. I believe people need to follow this idea much more; just do what it is you want to do, work towards what will make you and the people around you happy, spread positivity, get involved, and keep going, keep moving forward.




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