Pricing.Posted: February 25, 2017
Last we had a lecture on pricing given by Dewi Grey. I found this lecture incredibly useful; it is lectures like this that I think the course should provide a lot more, and that are being slowly introduced by David, just in time for my year to leave.
Dewi is from the Centre of Entrepreneurship so was really good at explaining the basics of how to run your own business and freelance work, but also gave lots of advice that applies to designers working within an agency; how to address clients, what kind of things to cover in a brief and the importance of establishing a process and making the essentials of that process clear to the client from the start (clients don’t care about the specifics of how creative people work, but it is important to outline the boundaries of the brief and the outcomes expected of the designer).
Some more useful advice I took from this talk:
- Keep records of expenses. Everything from bus fares and coffee at client meetings to costly printing, it is possible to claim these costs back (something to do with tax?). I’ll need to look into this further
- All printers give graphic designers 20% discount off printing costs. If they don’t offer it openly, mention that you’re running your own business or are a designer
- It is reasonable to charge between about £15 and £25 an hour
- Ask the client for examples of some things they like during the research and development stage of a project (including existing design), to give you a better idea of what they think they want
- Have a process, that you can change depending on the client’s budget (A ‘one size fits all’ template will cost a lot less than an entirely ‘custom fit’ design). Charge for extra reworking or changes to the process
- Never under-charge for a project, you’ll end up resenting the client for not paying enough for the work you’re doing for them
- Find out what your competitors are providing and how much they are charging for it, and why
- Get a contract written up. Especially in freelance work you need to know the terms are clear and that you are covered if something goes wrong
- Share your story. Keep a blog, keep a collection of things that inspire you and share it with other creative people and designers
- Keep a strong, expanding network of people. Make friends, get involved with the community
- Stay involved after a project is done. There might be other work opportunities off the back of a project that a client had not initially thought of. Offer bundles of outcomes on top of what is asked of you.