FMP | Visual BrandingPosted: March 20, 2017
After a tutorial with Matt, I had decided to take his advice and focus more on the non-visual side of the brand and let the imagery fall into place in the background. This would have meant producing a more meaningful and interesting piece for the degree show than a simple branding task applied to various touch-points. However, then having a critique by Ian and lots of direct ‘constructive criticism’, it became clear that the visual branding needed to be actively refined, as “this is a graphic communication course after all” and I “must be aware that we only have two weeks left”.
So I spent the weekend doing odd jobs for extra pocket money, and spent some time with my brother in the city and at a gig on Saturday night, these last weeks have been jam packed full of exciting things and I just needed a break. This week I have retreated back to Ammanford to spend some well needed time out, chilling out and working peacefully on this project away from the pressures of the studio. This is what I’ve been up to: