A little bit about me…

Hi! I'm Amy and I'm studying a Bachelor of Arts in Graphic Communication at Cardiff School of Art and Design.
Feel free to scroll down and have a look at the work I've done for my course, maybe even leave a few comments.
Have a beautiful day!

FMP | 1, 2, 5 and 10 year plan.

“So, where do you want to be in 5 years?” Is an all too common annoying first date question, a slightly more reasonable job interview question and a perfect question for a business plan and for planning out the touch-points will be most useful for my degree show.

So here goes.

What will Stalefish have accomplished within its first year?

  • A strong online presence
  • Positive messages circulating the audience
  • Limited merchandise for sale (raglan t-shirts, long and short sleeves, sweaters, stickers)
  • 5-10 regular customers
  • Small premises (2 or 3 rooms + bathroom)
  • Holding regular events (eg. spoken word, life drawing)
  • Exhibit for local artists work
  • Hold a live music event

What touch-points will this require?

  • Thank you notes
  • Branded merchandise
  • Website
  • Social media platforms
  • Social media marketing (for space and events)
  • Bathroom sign
  • Printed advertisement (for space and events)
  • Stationary
  • Sandwich board

2nd year?

  • Feature in a skate magazine
  • Open coffee shop
  • Start to serve food
  • 10-15 regular customers
  • Start to build workshop spaces
  • Install vending machines
  • Introduce more workshops (eg. meditation)

5th year?

  • Skateboard designs sold in Cardiff shops
  • Move to a larger premises
  • 20+regular customers
  • Open a small skate shop in the studio
  • School & college visits
  • Start to attract big brands to do talks/workshops (eg. Google Garage)
  • Start to develop an in-house magazine
  • Provide accredited courses

10th year?

  • Working with international companies to provide internships/job positions
  • Open second premises
  • Start developing an indoor skate park & raising funds

What touch-points will be needed after the first year?

  • Coffee cups
  • Food packaging
  • Paper bags (small, medium, large)
  • Workshop ads (social media & print)
  • Skateboard designs
  • Magazine layout
  • Ads for accredited courses
  • Window stickers
  • Badges
  • More merchandise (hats, badges etc.)
  • Sign for front of studio

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