A little bit about me…

Hi! I'm Amy and I'm studying a Bachelor of Arts in Graphic Communication at Cardiff School of Art and Design.
Feel free to scroll down and have a look at the work I've done for my course, maybe even leave a few comments.
Have a beautiful day!

FMP | Three Weeks To Go.

21 days and 3 projects to finish, blog about, touch up research and development documents for. Photos to take, pages to print, laser cutting and screen printing to do, feedback to take on board, changes to make. The feedback I received this week wasn’t how I expected it would be and I am disappointed in myself. Sometimes it is easy to get caught up in making plans for the future on the rocky foundations of the present, and it’s difficult being knocked down to discover the groundwork isn’t sturdy enough to land on.

Enough with the metaphors. I thought Matt had faith in what I was doing. My project seemed solid and well-thought through, I suppose it didn’t come across that way and I was given an average ‘satisfactory’; slap bang in the middle of the spectrum. To me this is a failure. I have so many people expressing their admiration for “how hard I work”, “how brave I am for making such daring plans”, and “how much I throw myself into”, I guess I’ve been taking myself for granted, assuming my capability based on the throw-away comments of others. I never meant to become arrogant, I think it’s just difficult to regain total modesty once I let myself believe I was doing well.

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Feedback 2 - FMP

There is no point in simply recognising my faults, although that is the first step, what is important is where I go from here. And I think the answer is to embrace my target audience, like Matt mentioned in my feedback, and do more research on a more specific market, before properly planning out my exhibition space and powering through the designs for the touch-points I have chosen. All through this project I have had a rough idea of how I wanted my exhibition piece to look, but this week I have put together a better idea of the layout.

The main touch-points of my exhibition will be the merchandise (t-shirts, hats etc.) as well as branded decks and the website on a mac, acting as the ’till. I might even find a card reader, at the risk of making it seem like too much of a shop environment. I will also throw in stickers, thank you notes and broken skateboards as shelves. I have also sought advice from other members of the course; Carwyn mentioned a clothes rail held up by halves skateboards, using the trucks to hold up a metal pole to hang the t-shirts from. Jasmine suggested providing branded boards for guests to navigate the whole exhibition on, however I am sure Ian would have a problem with the health and safety risks of actually doing this! I also need to produce better illustrations for the merchandise designs, and keep on working on the individual pages of the Stalefish website and take my own photos. Now, to get on with it…

Here’s a preview of the website I’ve put together so far: https://amydunstall.wixsite.com/stalefishstudio
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