A little bit about me…

Hi! I'm Amy and I'm studying a Bachelor of Arts in Graphic Communication at Cardiff School of Art and Design.
Feel free to scroll down and have a look at the work I've done for my course, maybe even leave a few comments.
Have a beautiful day!

FMP | 1, 2, 5 and 10 year plan.

“So, where do you want to be in 5 years?” Is an all too common annoying first date question, a slightly more reasonable job interview question and a perfect question for a business plan and for planning out the touch-points will be most useful for my degree show.

So here goes.

What will Stalefish have accomplished within its first year?

  • A strong online presence
  • Positive messages circulating the audience
  • Limited merchandise for sale (raglan t-shirts, long and short sleeves, sweaters, stickers)
  • 5-10 regular customers
  • Small premises (2 or 3 rooms + bathroom)
  • Holding regular events (eg. spoken word, life drawing)
  • Exhibit for local artists work
  • Hold a live music event

What touch-points will this require?

  • Thank you notes
  • Branded merchandise
  • Website
  • Social media platforms
  • Social media marketing (for space and events)
  • Bathroom sign
  • Printed advertisement (for space and events)
  • Stationary
  • Sandwich board

2nd year?

  • Feature in a skate magazine
  • Open coffee shop
  • Start to serve food
  • 10-15 regular customers
  • Start to build workshop spaces
  • Install vending machines
  • Introduce more workshops (eg. meditation)

5th year?

  • Skateboard designs sold in Cardiff shops
  • Move to a larger premises
  • 20+regular customers
  • Open a small skate shop in the studio
  • School & college visits
  • Start to attract big brands to do talks/workshops (eg. Google Garage)
  • Start to develop an in-house magazine
  • Provide accredited courses

10th year?

  • Working with international companies to provide internships/job positions
  • Open second premises
  • Start developing an indoor skate park & raising funds

What touch-points will be needed after the first year?

  • Coffee cups
  • Food packaging
  • Paper bags (small, medium, large)
  • Workshop ads (social media & print)
  • Skateboard designs
  • Magazine layout
  • Ads for accredited courses
  • Window stickers
  • Badges
  • More merchandise (hats, badges etc.)
  • Sign for front of studio
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FMP| Logo Refinement

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FMP | Visual Branding

After a tutorial with Matt, I had decided to take his advice and focus more on the non-visual side of the brand and let the imagery fall into place in the background. This would have meant producing a more meaningful and interesting piece for the degree show than a simple branding task applied to various touch-points. However, then having a critique by Ian and lots of direct ‘constructive criticism’, it became clear that the visual branding needed to be actively refined, as “this is a graphic communication course after all” and I “must be aware that we only have two weeks left”.

So I spent the weekend doing odd jobs for extra pocket money, and spent some time with my brother in the city and at a gig on Saturday night, these last weeks have been jam packed full of exciting things and I just needed a break. This week I have retreated back to Ammanford to spend some well needed time out, chilling out and working peacefully on this project away from the pressures of the studio. This is what I’ve been up to:

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